About Me
Hi, I'm Tess Zevenbergen...
I specialize in strategic marketing communications and branding, helping businesses define their identity, craft compelling messaging, and implement content-driven strategies that engage, connect, and convert.With 15+ years of experience—from global corporations to small businesses—I translate complex ideas into clear, digestible content across multiple formats. My expertise spans brand development, multi-channel marketing, SEO-driven content, public relations, and strategic storytelling.Passionate about authentic brand narratives and impactful digital marketing, I create campaigns that elevate brands, foster meaningful connections, and drive business growth. Whether leading projects, collaborating with teams or working independently, I thrive on turning strategy into results.
Websites
Website Design & Copywriting
Projects: I have worked on four distinct website projects, each with a unique focus. For one site, I created SEO-optimized content, improving visibility and organic traffic. For others, I contributed through content writing and design, ensuring that each site was user-friendly, aligned with client goals, and visually appealing. This variety allowed me to enhance both the user experience and the overall effectiveness of each website.
MacDev Financial - WordPress CMS /Thrive Architect - Copywriting
Canadeck - WordPress/Thrive Architect - Copywriting
Bimi Express Market - Squarespace - Web Design & Copywriting
Pronoia Communications - Carrd.co - Web Design & Copywriting
Landing Pages & Lead Generation
MacDev FinancialProject: Worked with a digital marketing subcontractor to develop landing pages and lead magnets, focusing on the Infinite Banking Concept and Bank On Yourself concepts.Content: Led the copywriting process, crafting educational and conversion-focused content, and guided the landing page design. Developed corresponding email nurture campaigns in KEAP to engage warm leads in the awareness stage of the Buyer's Journey.Outcome: Boosted qualified inquiries by 15-20%, strengthening MacDev Financial’s digital presence and improving client engagement.
Click on the image below to read entire lead capture document.
MacDev Financial - Financial Scorecards
Project: Managed the creation of interactive, digital fillable scorecards for MacDev Financial, designed to engage both personal and prospective clients. Supervised the design, content development, and integration of interactive score tracking within the scorecard.Outcome: The interactive elements not only captured leads but also provided personalized financial solutions based on the scores. Improved lead generation and client intake processes, boosting engagement by offering prospects tailored insights into their financial situation. The scorecards strengthened relationships with potential clients by offering them personalized value.
Client Referral Campaign - Pay It Forward
Developed a referral landing page and email campaign to incentivize client recommendations and drive organic growth. The campaign streamlined the referral process, boosted engagement, and increased qualified leads while strengthening brand advocacy.
Landing Page and Email
Click on the image below to see landing page.
Branding
Brand Development & Positioning
Project: Developed and refined brand strategy and positioning for MacDev Financial, Pronoia Communications, CanaDeck, and Bimi Express Market using Simon Sinek's Golden Circle Framework. Aligned each brand’s strategy with audience needs, focusing on building trust and consistency across digital and offline platforms.Outcome: Strengthened brand identity and trust, ensuring cohesive communication across all platforms, which resulted in improved audience engagement and a clearer brand presence.
Click on the images below to see more.
Visual Branding - Logos & Banners
Project: I use AI platforms like Looka and Logoai, as well as crowdsourcing solutions like DesignCrowd, to create professional-quality logos at a lower cost.Outcome: By combining these tools with a strategic branding approach, I help businesses develop visually aesthetic logos that align with their identity and objectives, making professional branding more accessible and cost-effective.
Sponsorship Event Banner
Brand Storytelling - Digital Assets
Pronoia CommunicationsProject: I founded Pronoia Communications to make brand strategy more accessible and sustainable for small business owners and solopreneurs, addressing a much-needed gap in the market.Content: I use purpose-driven frameworks like IKIGAI and Simon Sinek’s Golden Circle Framework to help businesses define their brand purpose, mission, vision, core values, buyer personas and strategic brand storytelling. I’m currently finalizing a brand storytelling guide and workbook that integrates AI prompts to help business owners craft their Origin Story and amplify it cross their digital marketing channels. I also am finalizing a 60+ page digital guide for small business owners on how to measure the success of their brand strategy and marketing goals using SMART goal, metrics, KPIS. This guide will include an interactive worksheet.Outcome: I empower business owners to clarify and communicate their brand purpose, leading to more impactful brand narratives and stronger alignment with their target audiences.
Concept Digital Asset Cover Designs - (Canva)
Content Marketing
Long Form Content - Blogs
MacDev FinancialProject: Created SEO-optimized content for complex industry topics, including the Infinite Banking Concept, by implementing a comprehensive keyword strategy and on-page SEO best practices. This approach drove lead generation on landing pages and contributed to a noticeable increase in organic web traffic.Outcome
Increased Google Search ranking to Page 1 for targeted keywords.
Resulted in a 25-35% increase in organic search traffic and a 30% boost in user engagement.
Content supported Google Ads campaigns by driving additional lead generation traffic and building brand credibility in the concept.
Key Focus: Enhanced keyword targeting, optimized meta tags, and structured content that improved search visibility, leading to first-page rankings.
Click on the image below to see full blog.
Educational Content - Blogs
MacDev FinancialProject: Wrote educational blogs for MacDev Financial, focusing on topics like financial planning, investment strategies, and personal finance education.Content: Developed engaging, informative content aimed at educating clients and prospects, with an emphasis on clarity and actionable insights.Outcome: Provided valuable resources to help customers better understand financial concepts, building trust and positioning MacDev Financial as a thought leader in the industry.Explore the blogs on the MacDev Financial website by clicking the link below.
CanadeckProject: Wrote educational and SEO-optimized blog content for CanaDeck, covering topics such as deck design, maintenance, material selection, and outdoor living trends.Content: Developed informative, engaging articles tailored to homeowners, providing expert insights on deck construction, safety, and longevity. Ensured content aligned with search intent to improve visibility and attract potential clients.Outcome: Strengthened CanaDeck’s online presence, improved organic search rankings, and positioned the company as a trusted authority in deck building, leading to increased website traffic and homeowner inquiries.Explore the blogs on the CanaDeck website by clicking the link below
Educational Marketing Assets
Term Insurance vs Mortgage Insurance - (for Life Insurance Agents)
Click on the image below to see full brochure.
Bank On Whole Life Concept (BOWL) Explainer
Click on the image below to see full brochure.
Policy Loan FAQ for Clients
Project: Wrote an educational FAQ for new clients on policy loans, how to take out a policy loan from their whole life policies and requirements for repaying policy loans.
Click on the image below to see more.
Integrated Video Content Marketing
MacDev Financial
Click on the banner below to be directed to the YouTube channel
Content
This project involved the strategic development, production, and distribution of various video content, including:
Podcasts: Engaging audio content that dives deep into industry insights and company culture, helping to build thought leadership.
MacDev TV (22-Video Web Series): A professionally produced web series focusing on financial tips, industry trends, and the unique approach of MacDev Financial. These videos were designed to inform, engage, and position the brand as an authority in the financial services and life insurance sectors.
Personal Branding Videos: Scripted and produced short-form videos for the Senior Agent/President at MacDev Financial, emphasizing their expertise, leadership, and personal connection with clients.
Content Repurposing: Adapted video content into multiple formats, including blog posts, email newsletters, sales presentations, and nurture campaigns. This ensured a cohesive content strategy across all touchpoints in the sales funnel.
YouTube Channel Branding: Managed the entire YouTube channel's branding, ensuring consistent visual identity, optimized metadata (titles, descriptions, tags), and strong calls-to-action to drive engagement.
Outcome:
Increased Brand Awareness: Optimized video content and cross-channel distribution expanded MacDev Financial’s visibility, particularly on YouTube and other digital platforms.
Enhanced Authority & Thought Leadership: Leveraged video and audio content to establish credibility and position the company as a trusted leader in financial services.
Stronger Personal Branding: The short videos humanized the Senior Agent/President, fostering trust and deeper connections with both clients and prospects.
Improved Lead Nurturing & Engagement: Repurposed video content strengthened email campaigns, blog content, and sales materials, leading to higher audience retention and conversion rates.
Financial Control for Life Podcast
MacDev TV Series - 21 episodes
Personal Branding Videos
Mobile App Development & Content Aggregation
Bank On Whole Life (App) Welcome Introduction Video
Bank On Whole Life (BOWL) App Homepage
Click on image below to see more
Newsletters & Emails
Social Media & Design
MacDev Financial
Bimi Express Market
Click on the thumbnails below to see more.
Media
News Releases
Pre-auction news release for media coverage.Wrote press releases distriubted through the CN Newsire to drum up press coverage of auctions held througout North America and internationally. This was supported by pitching stories to a network of trade publications and media outlets.
Post-auction news release for investor coverage.Wrote post-auction news releases for auctions over $40 million for investor relations.
Published Media & Opinion Writing
The Province - Health & Fitness Community BloggerAfter launching my own WordPress fitness blog, I was invited by the editorial team at The Province newspaper to contribute as a Community Blogger. From 2011 to 2013, I wrote health and fitness content, sharing insights and expertise with a broader audience in this non-paid role.
Let’s Build Something Great Together
Looking for a strategic marketing professional to enhance your brand messaging, strengthen engagement, and drive results? With expertise in brand positioning, content strategy, and multi-channel marketing, I bring a proven ability to craft compelling narratives that connect with audiences and support business growth.Let’s connect! I’m seeking opportunities to contribute my skills and experience to a dynamic team. Reach out to discuss how I can add value to your organization.
Thank You!
We will get in touch with you as soon as possible.